As Super Bowl LX approaches, professional sports gamblers are changing how they place bets. Instead of relying mainly on traditional sportsbooks, many experienced bettors are now moving large amounts of money into prediction markets, especially Kalshi and Polymarket.
These platforms allow users to trade contracts tied to game outcomes, such as who will win the Super Bowl. Prices move up and down based on supply and demand, making the markets behave more like financial exchanges than classic betting sites. For sharp bettors, this shift is changing how risk is managed and how profits are made.
Why Professional Bettors Are Moving to Prediction Markets
Veteran gamblers known as “sharps” have spent years building systems to exploit small pricing errors in sportsbook odds. Rufus Peabody, a professional gambler with more than 15 years of experience, says that landscape has changed quickly. He began trading heavily on Kalshi in late 2025 and says prediction markets have become central to how professionals operate.
Unlike sportsbooks, prediction markets let traders buy and sell positions before the event ends. This means gamblers can lock in gains, cut losses, or adjust exposure as new information comes in, instead of being stuck with a fixed bet.
How Kalshi and Polymarket Change the Game
Kalshi and Polymarket price outcomes as probabilities. A contract trading at $0.65 suggests a 65% chance of that result. As more traders buy or sell, the price moves instantly. For professionals, this setup is easier to analyze, hedge, and trade compared to traditional odds set by sportsbooks.
This structure allows gamblers to treat the Super Bowl less like a one-time wager and more like an active trading event. Many are running models similar to those used in financial markets, adjusting positions throughout the week leading up to kickoff.
From Niche Platforms to Major Betting Venues
Prediction markets were once seen as fringe tools with low volume. That has changed. As liquidity increased and major events like the Super Bowl drew attention, platforms like Kalshi and Polymarket became attractive places for large bets.
Reports says that prediction markets are now pulling in money that would normally flow to sportsbooks. While casual bettors still dominate traditional platforms, the sharp money is increasingly active on prediction markets.
What This Means Going Forward
The rise of prediction markets does not mean sportsbooks are disappearing. But it does mean that professional bettors are diversifying where they place capital. For events as large as the Super Bowl, prediction markets are now a serious alternative, and for some pros, the main venue.
As these markets grow, they are likely to influence how odds are priced, how liquidity is distributed, and how future sports betting products are built.
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