MicroStrategy Incorporated (NASDAQ: $MSTR) operates as an analytics and business intelligence company, focusing on enterprise analytics software and services.
The company is involved in the design, development, marketing, and sale of its software platform through licensing arrangements, cloud subscriptions, and associated services. The MicroStrategy Platform, the flagship product, is an enterprise analytics software platform that includes a full suite of software offerings tailored to meet the specific requirements of customers.
This platform empowers organizations to extract value from their data by facilitating connections to, sorting, and cleansing a diverse range of data.
MicroStrategy Incorporated provides a comprehensive range of services for the deployment, optimization, and maintenance of their business intelligence platform. These services include MicroStrategy Support, MicroStrategy Consulting, and MicroStrategy Education services and applications.
Overall, the company is dedicated to offering robust solutions to help organizations make the most of their data through advanced analytics and business intelligence tools.
MicroStrategy and the Crypto Industry
In August 2020, MicroStrategy allocated $250 million to invest in bitcoin as part of its treasury reserve assets, citing diminishing returns from cash, a weakening dollar, and other global macroeconomic factors. Subsequently, the company made several substantial bitcoin purchases.
As of September 19, 2022, MicroStrategy and its subsidiaries held about 130,000 Bitcoins, acquired at a total purchase cost of $3.98 billion, with an average purchase price of $30,639 per bitcoin. Notably, on September 19, 2022, the trading value of bitcoin was approximately $19,200, and Michael Saylor played a crucial role in driving this strategic initiative.
During the company’s quarterly earnings call on May 3, 2022, MicroStrategy CFO Phong Le disclosed that the company might face a margin call if bitcoin’s price dropped to around $21,000, potentially necessitating the sale of some bitcoin holdings. To avert this scenario, Le mentioned the possibility of adding more collateral to the loan.
Despite bitcoin’s decline to about $20,800 in June 2022, the company reported that it did not receive a margin call and affirmed its capability to endure further market volatility. On December 22, 2022, MicroStrategy sold 704 BTC, marking its initial bitcoin sale, generating around $11.8 million.
Fast forward to September 25, 2023, MicroStrategy Incorporated declared that between August 1, 2023, and September 24, 2023, the company and its subsidiaries had acquired approximately 5,445 bitcoins, investing approximately $147.3 million in cash, with an average price of approximately $27,053 per bitcoin, inclusive of fees and expenses.
MicroStrategy Appoints Carla Fitzgerald as Chief Marketing Officer
MicroStrategy Incorporated (Nasdaq: MSTR), a trailblazer in AI-driven business intelligence, has announced the appointment of Carla Fitzgerald as its new Chief Marketing Officer (CMO).
Bringing over three decades of experience as a B2B and tech industry veteran, Carla brings her wealth of expertise in go-to-market strategy, revenue growth, and thought-leader positioning to her role at MicroStrategy.
Prior to joining MicroStrategy, Carla served as the CMO of BigBear.ai, a provider of AI-driven decision intelligence solutions for global supply chain and logistics, cybersecurity, and autonomous systems. Her extensive career in technology marketing includes leadership roles as CMO for Spireon and Smith Micro Software.
This appointment is strategically timed for MicroStrategy, aligning with the recent launch of MicroStrategy AI, the industry’s pioneering enterprise-grade, AI-powered business intelligence platform designed to enable organizations to swiftly implement generative AI applications using reliable data.
Phong Le, CEO of MicroStrategy, expressed confidence in Carla’s capabilities, stating, “Carla’s broad experience launching ground-breaking technologies that redefine markets is perfectly matched with our strategy to transform the BI landscape using the power of AI.”
Le emphasized the uniqueness of MicroStrategy AI, combining the flexibility and accessibility of generative AI with the precision and reliability of enterprise-grade business intelligence. He anticipates that Carla’s go-to-market expertise will help MicroStrategy penetrate new markets and elevate its brand to new heights in the realms of cloud, AI, and BI.
Carla Fitzgerald emphasized the transformative potential of generative AI in enterprise applications, stating, “Across enterprise applications, generative AI is a game-changer if you can make it both accessible and trustworthy, a combination MicroStrategy has unlocked with our new AI/BI platform to lead the business intelligence space once again.”
She highlighted the importance of trusted data as the foundation of trusted AI, emphasizing MicroStrategy’s exceptional reputation for data governance, which provides a significant advantage to customers seeking to deliver seamless, reliable AI experiences at scale.
How many shares are there in $MSTR?
MicroStrategy’s most recent financial reports and stock prices indicate that the current count of outstanding shares for the company stands at 11,834,000. This figure remains consistent with the number of shares outstanding at the conclusion of the year 2023, which also totaled 11,834,000.
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