Visa (NYSE: $V) has launched a new pilot program that enables businesses to send payouts directly to recipients’ stablecoin wallets, marking another step in its digital asset expansion. The program uses USDC (USD Coin) to deliver fast, flexible, and transparent payments. While Visa’s stock trades near recent levels, investors are watching how this initiative could strengthen the company’s long-term role in global payments.
The pilot builds on Visa Direct, allowing businesses to fund payouts in traditional fiat currency while recipients can choose to receive payments in USDC. This hybrid setup aims to streamline cross-border transactions, reduce settlement times, and support regions with limited banking infrastructure. By leveraging blockchain technology, Visa ensures every transaction is permanently recorded, improving both auditability and compliance for companies managing large international payment flows.
The move targets a growing user base of digital creators, freelancers, and gig workers who depend on quick access to earnings. Visa’s research shows that 57% of digital creators want instant access to funds, something traditional payment systems struggle to provide. With this pilot, creators and freelancers can receive payments in near real time rather than waiting days for international bank transfers.
Beyond serving individuals, Visa sees strong potential in supporting businesses in emerging markets, where unstable local currencies and slow transfer systems hinder financial activity. The company’s stablecoin solution offers stability, speed, and transparency, bridging the gap between traditional finance and digital payments.
Visa has already processed over $140 billion in crypto and stablecoin transactions since 2020, reflecting the growing adoption of blockchain-based settlements. This new pilot reinforces Visa’s long-term strategy to integrate digital assets into its global payments network. A broader rollout is planned for the second half of 2026, depending on regulatory developments and client demand.
From an investment perspective, the stablecoin pilot complements Visa’s ongoing shift toward digital payments and global e-commerce expansion. While innovation remains a key growth driver, Visa’s core strength continues to lie in rising global transaction volumes and digital adoption.
However, the company still faces challenges, particularly regulatory scrutiny over interchange fees, which remains a major risk to profitability. The stablecoin pilot doesn’t eliminate this concern but positions Visa to compete more effectively in cross-border payments and remittance markets. As stablecoins gain regulatory clarity, Visa’s early leadership could help it capture a growing share of global digital transactions.
Technical Analysis: Price Looks Ready to Test Key Level
Visa’s stock shows a bullish long-term trend. Price has respected an ascending trendline since December 2022. This trendline defines the broader uptrend. The stock reached a recent high at around $375 in June 2025, and price has retraced lower from that point.
A potential double support area sits at $302 level. The ascending trendline aligns with horizontal support around that level. This zone will act as a critical point for buyers. If price stabilizes at $300, the next target sits near previous highs. The stock could also retest $375 and then approach $400 if momentum improves.
If the double support area breaks, price may decline toward $255. This level marks a deeper support zone from earlier trading activity, as traders will monitor these levels as Visa approaches a major inflection point.
Is Now the Time to Buy Visa?
Visa’s launch of its stablecoin payout pilot reflects its continued push into digital currency technology. The program supports creators, gig workers, and international freelancers who value instant access to earnings. It also strengthens Visa’s presence in underbanked markets and these developments align with its goal to expand global payment capabilities.
Price movement shows a retracement within a strong uptrend as the stock trades between major support and resistance levels. Market participants will watch whether price holds the $304 support area. A break above resistance could signal renewed strength while a drop below support may suggest a deeper correction.
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